Former Amazon Publishing Executives Launch Book-to-Franchise Development Studio
Former Amazon executives Jeff Belle and Nicholas Denissen have launched Macguffin Co., a studio developing book-centred entertainment franchises through investor backing and audience testing. Publishers can acquire options on projects before committing…
Former Amazon executives Jeff Belle and Nicholas Denissen have launched Macguffin Co., a studio developing book-centred entertainment franchises through investor backing and audience testing. Publishers can acquire options on projects before committing to full acquisitions. The company has already reached its first agreement with Andrews McMeel Universal for Arthur Trope’s The Inscrutables.
Former Amazon Publishing Executives Launch Book-to-Franchise Development Studio
Former Amazon executives Jeff Belle and Nicholas Denissen have launched Macguffin Co., an entertainment development studio designed to create book-centred franchises with financial backing and early audience participation. Belle, who led Amazon Publishing for twelve years, believes the model could help publishers explore new ideas without committing immediately to expensive acquisitions.
Macguffin brings together creators, investors and development teams to build original concepts. These projects are then tested with groups of potential readers and consumers, whose responses help inform subsequent publishing decisions. Books form the foundation of many planned franchises, with opportunities to expand into games, applications and other entertainment formats.
The company has already secured its first agreement with Andrews McMeel Universal for Arthur Trope’s The Inscrutables. The project encompasses comics, novels, digital greeting cards and a periodical, while games, applications and animation are also in development. Andrews McMeel will assess audience feedback during a testing period before deciding whether to proceed with a full acquisition.
Under Macguffin’s approach, publishers pay an initial option fee to explore a project. Belle argues that this offers a less expensive way to assess unfamiliar concepts and build an audience before making larger investments. The studio also handles the early creative development and assembly of project teams.
Macguffin currently has approximately 50 franchise concepts in its development pipeline. Belle hopes eventually to introduce new projects weekly, bringing a technology-influenced approach to the traditional relationship between authors, publishers and entertainment rights.